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Wendy's comps see slight 2Q increase
July 5, 2007
DUBLIN, Ohio — Wendy's International Inc. has announced preliminary same-store sales for the second quarter of 2007, ended July 1, 2007.
Average same-store sales at U.S. company-owned restaurants increased 0.7 percent for the period, while average same-store sales at U.S. franchise-owned restaurants increased 0.4 percent.
"We've now delivered 13 consecutive months of positive same-store sales," said Wendy's chief executive officer and president Kerrii Anderson. "We built on positive sales a year ago and lapped our highest unit volumes of 2006 in June. Our menu management strategy, new products, and improving marketing and restaurant operations have enabled us to continue our momentum."
Innovative products
In the third quarter, Wendy's will promote its new Baconator. The Baconator will feature six strips of hickory smoked bacon on top of a ½-lb. of beef with American cheese, ketchup and mayonnaise.
In June, Wendy's rolled out its new $1.99 Triple Stack cheeseburger, featuring three stacks of beef layered with melted American cheese. And in May, Wendy's began promoting its new Frosty Float, introduced Wendy's Custom Bean, a proprietary blend of Folgers Gourmet Selections coffee, and launched its new 99-cent Buffalo Crispy Chicken sandwich, featuring all-white meat chicken seasoned with Buffalo wing spices.
Wendy's in April promoted its Steakhouse Double-Melt cheeseburgers, which feature two patties of fresh beef packed with a melted middle of caramelized onions, mushrooms, Swiss cheese, peppercorn sauce and three strips of bacon served on a Kaiser bun.
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