MEMPHIS, Tenn. — Lenny's Sub Shop June 28 announced that they have named Impact Marketing their agency of record.
Memphis, Tenn.-based Impact has extensive experience in the QSR segment, specializing in branding through relationship marketing and strategic consumer messaging.
Len and Sheila Moore opened the original Lenny's Sub Shop, a genuine Philadelphia-style sub shop with fresh baked bread and the finest quality deli meat and cheese, in a Memphis suburb in 1998. Lenny's Franchisor Chief Executive Officer George Alvord and private investors acquired ownership of the company from Len Moore in 2004. Lenny's has granted franchises in 19 states from California to Virginia.
Lenny's recently has opened several restaurants West Palm Beach, Fla., Overland Park, Kan., and Portage, Mich. Additionally, they have sold multi-restaurant packages in several states including, California, Indiana, Virginia, Ohio, South Carolina, Michigan and Kansas.
