SAN FRANCISCO — The upcoming Indiana Jones movie will be supported by a slate of promotional partners including Burger King and MARS North America, with more partners to be announced soon.
Starring Harrison Ford, Shia LaBeouf, Cate Blanchett, Ray Winstone and John Hurt, the new Indiana Jones adventure begins production this month.
"It's been 19 years since the last film and we are sensing a huge pent-up demand for everything Indy," said Howard Roffman, President of Lucas Licensing. "We're delighted that blue chip companies like these want to be part of the incredible experience of bringing Indy back to the big screen and introducing him to a whole new generation."
In the toy category, Hasbro Inc. will develop a line of action figures, vehicles and and games. LEGO also has come on board as the exclusive licensee for building sets.
Indiana Jones returns to theaters May 22, 2008.
