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Burger King extends hours
June 4, 2007
MIAMI — Participating Burger King Corp. restaurants are now open until midnight or later, seven days a week, the company announced.
Music mogul Sean "Diddy" Combs is serving as the chain's "Late Night Ambassador" with an appearance in a national ad spot announcing the new late-night hours.
The new ad, titled "CEO to CEO," takes place after midnight when Diddy gets a craving for his favorite Burger King meal. Upon learning the restaurants are closed, he wakes up the Burger King Corp. CEO, who drives Diddy to a restaurant and opens the door for Diddy and his entourage.
The ad began airing nationwide June 1.
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