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ST. LOUIS — Hardee's Food Systems Inc. is launching a regional advertising campaign in the Tennessee Valley under the theme, "My Town, My Hardee's."
 
Focusing on Hardees' popularity in small towns in the South, the campaign integrates web, print and viral marketing developed collaboratively by Big Boom Town Advertising and Chattanooga, Tenn.-based integrated design firm Coptix Inc.
 
Big Boom Town and Coptix also designed and built a Web site and online advertising campaign of Hardee's-sponsored events, and online games that customers can play daily to win biscuits and burgers.

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