DUBLIN, Ohio — Wendy's International Inc. took the top spot for customer satisfaction in the "limited service restaurants" category in this year's American Customer Satisfaction Index (ACSI) survey.
The ACSI survey, which is produced by the University of Michigan's Stephen M. Ross Business School, measures customer attitudes about the quality of products and services available across the country.
Wendy's scored 78 in the survey, up 2.6 percent from the previous year, while Burger King and McDonald's scored 69 and 64, respectively. The overall quick-service restaurant industry score remained unchanged this year at 77. With a score of 70 in 2000, Wendy's has consistently improved its ASCI rating.
"Quality plays a significant role in satisfying customers, and we take great pride in the fact that Wendy's rates at the top in customer satisfaction," said Wendy's chief executive and president Kerrii Anderson.
Last week, Zagat Survey named Wendy's as having the "Best Burger" in the quick-service restaurant industry. Wendy's also received the top spot among quick-service "mega-chains" (i.e., those with at least 5,000 outlets) for "Food, Facilities and Popularity."
