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Jacksonville Daily Record: Firehouse Subs is rolling out a "Hero Cup" campaign in all of its 270 locations around the country. The cups feature pictures of heroic firefighters and a brief story about that person's heroic act.
 
Two Jacksonville, Fla., firefighters, Rick Murphy and Phillip Smith, are featured on the first set of cups. Murphy and Smith responded to a house fire in August 2002, saving several people but suffering injuries that limited both of their careers.
 
 

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