MINNEAPOLIS — Dairy Queen is introducing freshly-baked waffle bowls and cones to its menu beginning May 1.
Waffle bowls and cones can be ordered plain or chocolate coated; waffle bowl sundaes will sell for an average retail price of $3.50, while waffle cones will sell for an average retail price of $2.60.
New waffle bowl sundae flavors include Chocolate Covered Strawberry, Turtle and Fab Fudge, or customers can create their own.
The launch of Dairy Queen's waffle bowls and cones will be supported by national television advertising chronicling the story of "Waffles" and "Soft Serve," the spokes-characters representing DQ's new treats. Dairy Queen plans on bringing waffles and soft serve to life with personal appearances throughout the country.
In addition, Dairy Queen will launch an online contest May 26 at midnight called "Freeze, Click, Win!" where customers in the United States and Canada can submit creative photos of themselves with family, friends, pets and more enjoying waffle bowls or cones at their local Dairy Queen. The best photo will be selected daily by Dairy Queen and the winner will receive a daily prize of $500.
Photos may be submitted via camera phone or computer at www.freezeclickwin.com, where contest rules and regulations also are posted. The promotion runs through July 27.
