SEATTLE — Taco Del Mar opened its 250th restaurant April 18 in Keizer, Oregon, franchised by Gwen Felkins under Oregon Master Developer Jeff Masterjohn.
"The success of Taco Del Mar begins with the restaurant vision of its founders James (current chief executive) and John Schmidt in 1992, and is carried out with the commitment and enthusiasm of each of our franchisees," said Taco Del Mar President David Huether. "We've evolved carefully and listened to what the customers want, and through that process, our great tasting food, friendly service, and engaging atmosphere have remained steadfast despite our rapid growth."
Supporting its rapid expansion, Taco Del Mar recently underwent a re-branding effort, including a multi-million dollar advertising campaign that focused on the restaurant's food and high quality, ingredients.
The campaign included television and in-store marketing efforts, direct mail pieces and in-store point of purchase materials. The new campaign tagline "Delicious is our middle name," plays off the "Del" in Taco Del Mar and spotlights the brand pillar of the restaurant's great tasting Mexican-inspired meals.
