Taco John's intros Mexi Rolls system-wide

Taco John's intros Mexi Rolls system-wide
Tags: Food & Beverage, Mexican
February 11, 2007

CHEYENNE, Wyo. — Taco John's announced Feb. 12 its national launch of Mexi Rolls, a menu item historically served at a select group of locations.

Mexi Rolls are crispy tortillas wrapped around a blend of seasoned beef, beans and cheese, and dipped into Taco John's nacho cheese dip. In-store advertising for Mexi Rolls has prompted consumers to 'Get 'em and Dip 'em'. Although they were originally available in 4-piece orders, customers nationwide will have a selection of 2-piece, 4-piece and 6-piece sizes.

Their national roll-out will include a television advertising campaign featuring Whiplash the Cowboy Monkey. The campaign will begin in mid-February.