Arby's introduces Market Fresh Reuben Wrap

Arby's introduces Market Fresh Reuben Wrap
Tags: Sandwich
November 20, 2006

ATLANTA — Arby's is hoping its new Market Fresh Reuben Wrap will be as successful as its big brother, the Market Fresh Reuben, the menu line's best seller. The classic Arby's Market Fresh Reuben Sandwich features thinly sliced, corned beef, Thousand Island dressing, sauerkraut and Swiss cheese served on toasted marble rye.

Through Jan. 6, the Market Fresh Reuben Wrap features all of the same ingredients as the sandwich, but is dished up on a rye wrap. Both versions are also available with Arby's roast turkey.

The suggested price for the Market Fresh Reuben Sandwich and Wrap is $3.99. Arby's will support the launch through in-store promotion as well as a new "I'm Thinking Arby's" television commercial.