• Baskin-Robbins chases the younger generation

    Tags: Food & Beverage
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The Globe: Baskin-Robbins, a long-time synonym for takeout ice cream, has watched its U.S. market share melt as a generation picked up a taste for café lattes. Now, the company is retooling itself to win a younger generation with new drinks and other ice cream concoctions. It's redesigning its stores to add a shot of entertainment, with a server preparing customized sundaes and milkshakes at a counter bar as customers watch the show.
 

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