Cousin Subs rolls out gift cards

MENOMONEE FALLS, Wis. — Cousins Subs introduced gift cards system-wide Nov. 10.

The plastic gift cards are replacing the traditional paper certificates, which will still be honored as the new cards are phased in. The Midwestern sub chain said it will market the cards to holiday shoppers.

The Retail Institute of Purdue University predicts 10 percent of all holiday sales (approximately $45 billion) will be spent on gift cards this year.

"The cards make great gifts year round," said Larry Weissman, senior vice president of marketing. "From grandkids to parents or co-workers, it's a gift they can use at any of our 160 locations nationwide anytime they are hungry."