LOUISVILLE, Ky. — KFC Corp. said it became the world's first brand visible from outer space by unveiling an 87,500-square-feet, updated Colonel Sanders logo in the Area 51 desert.
According to a news release, the event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand.
"The Colonel is truly a global icon and we want everyone in the universe to see KFC's new look of the future," said Gregg Dedrick, president of KFC Corp. "KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken."
The giant Colonel Sanders logo was built off The World's Only Extraterrestrial Highway in Rachel, Nev., also known as the "UFO Capital of the World," and the epicenter of inter-galactic communication.
"If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice... . If we hear back from a life form in space today – whether NASA astronauts or a signal from some life form on Mars – we'll send up some Original Recipe Chicken," Dedrick said.
