Cheesy Gordita Crunch returns to Taco Bell

IRVINE, Calif. — Taco Bell is brining back the Cheesy Gordita Crunch from Oct. 16 through Nov. 19.

According to a news release, the limited-time offer is one of chain's most-popular ever.

To market the LTO, Taco Bell has begun an online marketing campaign in which consumers can go to www.tacobell.com to submit their cheesiest pick-up lines for a chance to win a month's supply of Cheesy Gordita Crunches ($50 in Taco Bell Bucks).

"We're challenging Taco Bell customers to be as cheesy as our Cheesy Gordita Crunch," said Bill Pearce, chief marketing officer of Taco Bell Corp. "There was a clamor to bring this product back to our menus, and we have responded to our fans with a chance to win a year of free food."