DALLAS — A Dallas-area McDonald's operator is hosting the first Midnight Gaming Championship.
According to a news release, the initiative appeals to a demographic that spent $1.5 billion in 2005 for console-based video games and $344 million on Internet and computer-based games.
(Read also QSRs attract gamers.)
"We want to give our customers a chance to try out their gaming skills, while reminding them that McDonald's is open early and open late, some 24 hours," said Jerome Elenez, McDonald's Dallas-area marketing director. "The Midnight Gaming Championship is another opportunity to reach out to our customers and give them more of what they want: great food when they want it, and some fierce competition for cash and prizes."
Produced by the Video Gamers League, Midnight Gaming Championship competitions will occur from 9 p.m. to 4 a.m. every Saturday beginning Sept. 23 and run through mid-November, culminating with the championship on Nov. 18.
The games featured in each competition are NCAA Football '07, Guitar Hero and Tekken 5.
Winners of each game's tournament will receive prizes including cash: $125 Best Buy gift card; one year, three-out membership plan to GameZnFlix; $50 McDonald's Arch Card; and many other prizes. Grand Prize winners will receive a generous package including a $1,000 Best Buy gift card, an Xbox 360, Sony PSP and other prizes. The Guitar Hero champion will receive a one-of-a-kind autographed guitar from the Guitar Hero development team.
