• Taco Bell to improve Hispanic marketing

    Tags: Mexican
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Ad Age: Taco Bell's fast-food version of Mexican food isn't playing very well with Hispanics. The group contributed just a half-percent to the company's same-store-sales gain of 7 percent in 2005, despite making up 20 percent of Taco Bell's core 18-to-34-year-old target market. Now, as the definition of the average American increasingly includes Spanish-speaking consumers, the Yum! Brands chain plans to boost its Spanish-language marketing.
 

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