• Domino's Pizza testing ribs and potato wedges

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Brandweek: Ribs, potato wedges and brownies aren't what you'd normally expect from Domino's Pizza. But the No. 2 pizza chain is testing new side dishes and desserts in an effort to differentiate itself from other competitors.
 
"Every macro trend I see is people are busier than ever and are looking for convenience," said Ken Calwell, chief marketing officer at Domino's in Ann Arbor, Mich. "I have a long list of things people want delivered to them."
 
 

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