• Domino's Pizza delivers 60K free brownies to NASCAR fans

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ANN ARBOR, Mich. — To promote its new Brownie Squares dessert, Domino's Pizza gave away 60,000 of the sweet treats to NASCAR fans attending races at Michigan International Speedway Aug. 19-20.
 
According to a news release, Michael Waltrip drove the No. 55 Domino's Pizza Brownie Squares Dodge Charger in the company's debut appearance as a primary NASCAR NEXTEL Cup Series team sponsor. Domino's Pizza street teams and frequent flybys from a Domino's Pizza airplane promoted the special weekend-long Brownie Squares sampling event at the Domino's Pizza display area at the track.
 
National TV promotion of Brownie Squares began Aug. 21.
 

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