CARPINTERIA, Calif. — Hardee's and Carl's Jr. have created an online portal to attract burger eaters.
Titled "Burger Slayer," the campaign, live online and accessible at carlsjr.com and hardees.com, connects laptops to table tops by encouraging participants to snap a photo of themselves devouring — or slaying — their favorite Carl's Jr. or Hardee's menu offering and submitting it for posting online.
Viewers can gain entry on the sites by snapping their burger-devouring action shot and sending to carlsjr@burgerslayer.com or hardees@burgerslayer.com, or by uploading images from their digital cameras directly onto the site.
"The hottest thing on the Web today is user-generated content like the YouTube.com phenomenon," said Brad Haley, executive vice president of marketing for Carl's Jr. and Hardee's. "So, we wanted to give our customers the chance to create some content of their own in a fast and easy way by shooting still photos of themselves in slayer mode on their camera phones." Haley continued, "Our online marketing agency, Spacedog, has been a big proponent of nurturing user-generated content and created this fun idea to make it possible for almost anyone to do so."
