Charley's Grilled Subs introduces Firecracker Chicken Sub

Charley's Grilled Subs introduces Firecracker Chicken Sub
Tags: Operations Management, Sandwich
June 20, 2006

COLUMBUS, Ohio — Charley's Grilled Subs will introduce its Firecracker Chicken Sub on June 26 and offer it until July 30. In a news release the company said the launch date and name of the firecracker sub coincided with Independence Day.

The sub is composed of fresh-baked French bun, grilled chicken breast and onions, and smothered with a combination of spicy buffalo sauce, barbeque sauce and giardiniera (a spicy sauce made from hot peppers and marinated vegetables). The sub is topped off with provolone cheese and fresh vegetables.

The Firecracker Chicken Sub comes in six-inch and 12-inch sizes.

Charley's Grilled Subs, headquartered in Columbus, Ohio, has 285 locations in 39 states and 10 countries.