CANTON, Mass. — Baskin-Robbins launched an online game called Find the Pink Spoon May 31.
According to a news release, the online game encourages consumers to search for hidden pink spoons that can be found by answering a variety of trivia questions. A supplementary "Road Trip" will hit the highway this summer taking the adventure offline and bringing a mobile tour across the country visiting various cities and towns throughout June and July.
"Baskin-Robbins has always offered consumers endless possibilities of ice cream treats, served with our iconic pink spoon," said Ken Kimmel, brand officer Baskin-Robbins. "This summer we are excited to invite Americans to find our pink spoon in unexpected places with the Find the Pink Spoon online game and Road Trip."
