• Yum received $2.7MM worth of exposure for Derby

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Herald-Leader: Yum! Brands and its five restaurant chains received nearly $2.7 million worth of exposure during NBC's coverage of the Kentucky Derby Saturday, according to a Michigan-based company that measures the value of sports sponsorships. Yum — the parent of KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W — was the first "presenting sponsor" of the Derby.
 

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