SANTA MONICA, Calif. — Del Taco Inc. and Palisades Media Group have reached an agreement for Palisades to oversee the company's media buying and planning for the majority of Del Taco's major markets.
"Palisades Media Group was awarded the Del Taco business after extensive research for a high-level, performance-driven media services company. We look forward to a successful and long-term relationship," said Sharon Fogg, vice president of marketing for Del Taco.
A news release said Palisades Media Group is currently pursuing an aggressive expansion strategy, including a significant investment in new talent across a wide range of disciplines and an emphasis on growing the firm's presence in general market categories. Posting 15 years of consecutive same-store sales growth, Del Taco is the nation's second largest Mexican QSR chain.
