TORONTO—Pizza Pizza and Pepsi-Cola Canada have paired up to promote their "Find the Flashing Can" contest.
According to a news release, Riverside Technologies International produced more than 2 million specially made Pepsi cans to be sold through carryout and delivery orders placed at its Ontario units. About 300 of the cans have been fitted with a sensor device that produces an orange flash once opened. Those lucky customers win a Video iPod.
"Contests are meant to be fun, and 'Find the Flashing Can' is one that we believe will really connect with people," said Pat Finelli, vice-president of marketing for Pizza Pizza. "The people at Pepsi have told us it's the first time they have done something like this with the restaurant industry."
The contest's support campaign includes Pizza Pizza's special events team hitting the streets of Toronto and Ottawa on launch day and distributing flashing orange lights to pedestrians. Pizza Pizza is also promoting the campaign on radio, in flyers, online, through print, in-store signage and full-motion video-board screens across Ontario.
