Pizza Patrón introduces Pizza Lista

Pizza Patrón introduces Pizza Lista
Tags: International, Italian/Pizza, Trends / Statistics
March 1, 2006

DALLAS—Pizza Patrón, a Latino-centered pizza brand, is introducing its Pizza Lista (meaning "ready now") program in all 54 of its locations in the Southwest U.S.

According to a news release, the Pizza Lista product is a large 15-inch pepperoni pie that sells for $4.99.

Antonio Swad, founder of Pizza Patrón, said Pizza Lista is a response to customer desire for convenience and the company's recognition of Little Caesar's successful Hot and Ready pizza program.

"It's no secret that Little Caesar's has come off of life support after beginning a similar program," Swad said. "We think that we can do a better job and have a higher quality product than anyone else."