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New site allows consumers to search for healthful restaurants
February 7, 2006
WASHINGTON , D.C. — The National Restaurant Association (NRA) and the California-based Healthy Dining program teamed up to create HealthyDiningFinder.com. The interactive site allows consumers to search for restaurants based on nutritious options, ZIP code, type of cuisine and price range, according to a news release. The two organizations received a $750,000 grant from the Centers of Disease Control and Prevention (CDC) to build the site, said Erica Bohm, vice president for Healthy Dining.
"In an increasingly competitive market, the Healthy Dining Program offers restaurants valuable opportunities to attract new customers, enhance customer loyalty, and position themselves as innovative industry leaders, with a competitive edge," Bohm said. "HealthyDiningFinder.com provides Americans with a free, comprehensive, online resource offering nutrition information for healthier menu items from thousands of restaurant locations nationwide. This information is not available through any other source."
A major consumer launch of the new website is slated for mid-2006, which will be supported by a national campaign that will include promotion of participating restaurants.
Editor's note: To include a restaurant to HealthyDiningFinder.com, contact Erica Bohm at 858.541.2049 or erica@healthydiningfinder.com.
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