IRVINE, Calif. — Taco Bell announced its most portable and popular menu item, the Crunchwrap Supreme, will be a permanent menu addition at participating Taco Bell locations starting Jan. 30. Previously introduced as a limited-time offering in summer 2005, the Crunchwrap Supreme was a runaway success, quickly becoming Taco Bell's most successful product introduction ever, according to a news release.
"We have always been innovators in taste here at Taco Bell while also creating breakthroughs in presentation and portability," said Bill Pearce, chief marketing officer of Taco Bell Corp. "Crunchwrap Supreme is the latest incarnation of our popular grilled products, such as our Grilled Stuft Burritos and Quesadillas, designed to be 'good to go.' Crunchwrap's combination of taste and convenience connected so strongly with our consumers, that there was an outpouring of support for us to bring it back."
