Sweeping the QSR nation, Digital Video Recorders (DVRs) are today's smarter, more efficient video management systems. Forget about archiving or sorting through tapes. DVRs make it possible to quickly retrieve video from a single workstation without any manual intervention.
Order-Matic, a leader in the DVR industry, delivers customized digital video surveillance systems for any restaurant. Their state-of-the-art system, the VM2, allows managers to view multiple cameras and/or restaurants live, locally or remotely.
Added value
Many operators are choosing DVRs over tapes, because of the value associated with the newer technology.
Although DVRs are primarily used for security, they're also a management tool. According to Mike Juge, senior account and product manager for Order-Matic Corp., the VM2 enables managers to observe their staff quietly and efficiently. In addition, the system can be used for positive reinforcement. If a manager views live video of an employee's positive performance, he or she can reward the employee instantly.
Additionally, VM2 offers protection against theft, vandalism and liability. Juge said, "Sales went up 50 percent at one location after the system was in place. Apparently, the manager found some employees had memorized the menu prices and were pocketing money when guests paid. Another manager caught employees taking boxes of product out with the trash and then home at the end of their shift."
The system has also been used to verify legal claims. Juge said that DVRs empower managers to be good stewards. "Oftentimes, guests complain that someone hit or vandalized their car. With systems like these, managers can help catch the perpetrator."
Employee safety is important to many managers. That's why many decision-makers install the VM2 system near the employee entrance and exit. This allows employees the chance to look before they exit to avoid becoming the victim of an awaiting thief.
Tracking
Depending upon the point-of-sale (POS) system, DVRs can tie into the POS for transaction-based tracking. For example, once an order has been entered, it is added to a database and can then be searched and referenced by menu item, coupon or employee. This helps managers monitor cashier efficiency and coupon-return rates.
Even with all of these benefits, about 70 percent of restaurant owners and managers still use yesterday's less-reliable technology. However, with new pricing, the DVR system is a little more affordable. Juge said, "The price is coming down compared to three years ago."
But if you are considering a DVR system, shop around. Juge said, "Do your homework, there are a lot of systems out there. Pick a provider that's going to stand behind their product. It is important to know they will be around, and that they provide fast service when you need it."
