LOS ANGELES -- Dynamics Direct Inc. and Long Range Systems have teamed up to bring e-mail marketing capabilities to the restaurant marketplace.
According to a Dynamics news release, the new product combines hardware, software, databases and the Internet to deliver a customer loyalty program that empowers restaurant visitors to provide instant feedback on everything from menu items, to quality of service, to reservations. In addition, restaurant owners have unprecedented visibility to customer satisfaction and the ability to immediately act on that data. The system automatically delivers personalized and localized e-mail to subscribers, and provides a self-service interface for corporate and individual restaurant owners to view reports or modify creative content. According to the release, it is the first e-mail marketing program offered to restaurants that provides corporate control with distributed use.
