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Reuters:In Singapore , McDonald's has added rice burgers – fried beef slices served between two pressed rice cakes.

The largest quick-service restaurant (QSR) was encouraged by its rice burgers in Taiwan .

"We believe that rice burgers will be a substantial product in the Singapore market because rice is a general staple here and for the rest of Asia ," said Shirley Foenander, vice president of marketing and communications for McDonald's Restaurants.

Singapore 's population of 4.4 million people is predominantly ethnic Chinese, Malay and Indian. Rice is a staple food for the three ethnic groups.

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