"This new approach to construction will make the prospect of owning and operating a Church's franchise location that much more attractive," said Doug Pendergast, Chief Franchising Officer, Church's™. "Today's 'unit raising' is just a preview of the future of restaurant development for our system."
The pre-fab technology is made possible through a new partnership between Church's and Fullerton Building Systems, a company that specializes in panelized-development solutions that feature off-site, pre-fabricated construction of entire structures.
"The process integrates the work of at least seven contractors into one complete package," said David Fabian, Senior Director of Development, Church's™. "This potentially provides increased investment returns, instant marketability, higher building quality and reduced project scope for our franchisees. Simply put, this approach makes building a new Church's faster, easier, and more profitable."
The pre-fab process essentially takes up to 30 days off of the construction process currently being used for Church's™ restaurant development. The exterior is made-to-specification and ready in one day, complete with signage. Church's will be the first Fullerton customer that will have its buildings assembled with all of the signage already installed.
Church's executives, franchisees, vendors and other development professionals toured the new facility located at the former site of an aged Church's Chicken® restaurant, 510 West Oltorf.
This new development initiative is only one of several central to Church's growth strategy focusing on speed, efficiency, and return on investment, facilitating rapid franchise growth into markets across the country and around the world.
Church's Chicken® is a growing global franchise that has a proven strategic business system, world-class franchise support and exceptional consumer value. With family values and a rich heritage, core to its culture and brand positioning, Church's Chicken was founded in San Antonio, Texas in 1952. It is a highly recognized brand name in the QSR sector, and is one of the largest quick service chicken concepts in the world. Church's Chicken serves traditional Southern and Spicy Fried Chicken with a focus on offering complete meals with large portions at low prices and is positioned as the value Leader in the Chicken QSR category. As of December 26, 2004, the Church's system had 1556 locations worldwide. During 2004, the Church's system generated approximately $950 million of sales.
SOURCE: Church's Chicken m strategies for Church's Michelle Smith, 214-523-9088 michelle@mstrategiesinc.com
