LOS ANGELES, Oct 17, 2005 /PRNewswire via COMTEX/ -- Today, McDonald's restaurants in Southern California have a new way of connecting with young adults -- through their cell phones. As part of an innovative promotion, cell phone users can send a text message code from their phones to receive an electronic coupon good for a free McDonald's McFlurry. Once the electronic coupon has been sent back to their phone they simply visit their participating local McDonald's restaurant and redeem it.
The coupon code (Text "McFlurry" to 73260) will be displayed on busses and billboards throughout Southern California. Internet users can also access the coupon by visiting www.mobilestr33t.com.
"This promotion is yet another example of how McDonald's is reaching out to the youth market in a way that is meaningful to them," said Clayton Paschen, III, president of the McDonald's Operators' Association of Southern California (MOASC). "As a leader in the food industry, McDonald's continues to provide customers choices and offers that fit in with their lifestyles."
The bilingual promotion which runs through November 3, has a variety of giveaway offers from the McDonald's mobile coupon to free cell phone wallpapers and ringtones featuring a wide range of chart-topping artists, including Sum 41, Linkin Park, No Doubt, Missy Elliott, Green Day, Cuban Link Ft Don Omar, Bimbo, DJ Nelson, Juanes and Vicente Fernandez.
The mobile technology, developed by Gamut Industries, offers coupons deliverable in SMS, WAP, or J2ME formats to give cell phone users optimal opportunity to access the coupon and other premiums regardless of their cell phone capabilities and service provider.
MOASC is comprised of more than 600 franchised and company-owned restaurants in the counties of Los Angeles, Orange, Riverside, San Bernardino and Ventura.
Contact: Tracy Smith/Meghann McNeil Porter Novelli 310-444-7000
SOURCE: McDonald's Tracy Smith, or Meghann McNeil, both of Porter Novelli, +1-310-444-7000, for McDonald's http://www.prnewswire.com
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