SAN DIEGO, Oct 03, 2005 (BUSINESS WIRE) -- Abbott and Costello ... Rogers and Hammerstein ... Demi and Ashton ... and now the greatest match-up ever -- Butterfinger and Jack in the Box® Cheesecake, a marriage made in confection heaven!
Available now, Jack's new Butterfinger Cheesecake features his classic-style cheesecake topped with gooey pieces of Butterfinger candy bar.
"Butterfinger candy bars and cheesecake are both hugely popular on their own," said Michelle Vespa, director of menu marketing and innovation at Jack in the Box Inc. "Put them together and you've got a winning combination of crunchy chocolaty peanut butter and rich, creamy cheesecake. It's a dessert double threat."
Butterfinger Cheesecake is available for a suggested price of $1.69, excluding tax, at all participating Jack in the Box restaurants.
About Jack in the Box Jack in the Box Inc. (JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,030 restaurants in 17 states. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill®, an emerging leader in fast-casual dining, with more than 230 restaurants in 35 states. For more information, visit www.jackinthebox.com.
Note to media: a high-resolution photo of the Butterfinger Cheesecake is available at http://www.jackinthebox.com/pressroom/.
SOURCE: Jack in the Box Inc. Jack in the Box Inc. Kathleen Finn, 858-571-2301 kathleen.finn@jackinthebox.com
