Marble Slab Creamery has completed the last component in its rebranding strategy with the development of a new prototype. The reimaged stores are intended to better reflect the brand's gourmet ice cream experience. The rebranding initiative included new product packaging, Web site redesign and point-of-purchase materials as well as the recently launched new store design,
The stores feature a new color palette in chocolate and pink shades, as well as new furniture, flooring and lighting fixtures. The remodeling program will be rolled out for existing franchisees in order to update their stores. New stores going forward will feature the updated look, and franchisees will reimage based upon their renewal agreements.
Marble Slab Creamery is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.
For a look at the rebranding program, click here.
