Subway restaurant chain has implemented the MarketPlace365 virtual tradeshow platform with more than 100 food, beverage and service providers participating.
The platform was launched by Onstream Media Corporation, an online service provider of live and on-demand Internet broadcasting, corporate web communications and virtual marketplace technology.
Companies participating in Subway's virtual business-to-business marketplace include Coca-Cola, Frito Lay, ADP, Comcast, Dr. Pepper/Seven Up Inc., DelMonte Fresh Produce Inc., McCain Foods, Sysco, Val Pak and Otis Spunkemeyer.
The virtual tradeshow is also open to Subway franchisees, employees, sponsors and vendors.
The launch coincided with the company's annual convention held in late July in Chicago.
"Onstream Media's MarketPlace365 platform is the type of comprehensive, unifying, virtual tradeshow and marketplace technology that we were looking for to extend value to our franchise owner community," said Fred DeLuca, co-founder of Subway. "With Subway locations in 91 countries, we needed a highly efficient communication tool to efficiently and effectively bring valuable information to our team. MarketPlace365 will help us bring the world of Subway information, from marketing initiatives to equipment and services, home to the desktops of our local franchisees around the globe."
According to Randy Selman, president and CEO of Onstream Media, the MarketPlace 365 technology creates a perpetual online community for Subway and its suppliers, manufacturers, franchisees, employees and sponsors. It includes an online forum to exchange information and stay current on innovations.
Subway's MarketPlace365 features:
- More than 100 food, beverage and consumer packaged good and service providers - all with their own virtual booths
- An array of communication tools including webcasting, webinars and direct chat
- Multimedia content management solutions for archived information
- The ability to further leverage social networks and syndicate content
