Burger King streamlines advertising message

Burger King streamlines advertising message
Tags: Burger/Steak/BBQ, Business Strategy and Profitability, Ethnic, Marketing / Branding / Promotion
August 17, 2010

Burger King has begun consolidating its major advertising projects in order to provide a consistent message across all demographics.

According to the Austin Business Journal, in doing so, the company has cut several agencies, including LatinWorks, which aimed creative campaigns toward the Hispanic market, and UniWorld Group, which handled African American marketing.

Burger King's creative messages will be handled by Crispin Porter & Bogusky, based out of Miami and Boulder, Colo.

From the story:

"Burger King executive Leo Leon told the New York Times that the company wants to give a consistent message to all of its consumers regardless of ethnicity, rather than take a 'segmented approach.'"