Arby's reviewing advertising plan

Arby's reviewing advertising plan
Tags: Marketing / Branding / Promotion, Operations Management, Professional Services
August 22, 2010

Arby's Restaurant Group, Inc. has parted ways with Merkley + Partners after six years. The company announced today it is reviewing its national agency of record as part of its turnaround plan.

The review is being conducted by EBJ Consultants, an independent advertising consulting firm. The new agency will be selected by the end of the year.

"We are deeply involved in analysis and consumer research that will result in the evolution of the Arby’s brand vision and positioning," said Hala Moddelmog, president, Arby’s Restaurant Group, Inc. "With that work nearly completed, this is a natural time to introduce fresh thinking in our brand positioning and brand messaging."