Erwin-Peland, a public relations agency headquartered in Greenville, S.C., has been hired as Bojangles' Chicken 'n Biscuits' agency of record.
The firm will manage consumer media relations and crisis communications. It will also support sponsorship and community initiatives, including the upcoming celebration of Bojangles' 500th location.
Billings for the agreement were not disclosed.
Erwin-Penland is a division of The Interpublic Group's Hill, Holliday.
“We’re excited to have Erwin-Penland on board to help spread the word about Bojangles’ unique products and connections to the communities we serve,” said Randy Poindexter, Bojangles’ senior vice president of marketing. “Their prior work with Bojangles and demonstrated success with other restaurant clients makes them a terrific choice to help take the Bojangles’ brand to the next level.”
