McDonald's has launched a national search for men who make a difference. A series of events will be held to determine five service-minded, African American males who will represent the official "Men of McCafe" initiative at the 2011 Essence Music Festival, which is being held in New Orleans in July.
Men of McCafe made its debut at the McDonald's booth during the 2009 Essence Music Festival. Since then, McDonald's has developed an interactive program to recruit more brand ambassadors for the program.
McDonald's has partnered with AOL Blackvoices to bring this search online by hosting applicants' profiles and online content from the live events. Starting Oct. 20, consumers can email menofmccafe@365Black.com and apply for a chance to represent McCafe.
The search kicked off in Atlanta Sept. 25. Former NFL player and inaugural Man of McCafe Isaac Keys, and BET personality Alesha Renee are hosting the events.
Throughout the email submission period, consumers can log on to AOL Blackvoices to learn more about the program. AOL Blackvoices will feature the launch video and the winners when they are announced.
"This program is our way of providing a meaningful experience that will directly impact our consumers by allowing them to have a connection to espresso-based coffee culture and new age beverages while also providing a fun and contemporary means of promoting positive images of African-American men," said Rob Jackson, director of U.S. marketing, McDonald's USA.
For more information about the McDonald's Men of McCafe search, visit 365Black.com or visit Blackvoices.com for rules, restrictions and entry details.
