McDonald's Australia has just introduced its largest TV commercial campaign to date. Titled "Playland," the spot builds on the company's famous tagline, "I'm lovin' it" and was created by DDB Sydney.

A 60-second version of the commercial first aired in the beginning of September. The 30-second version will be released Oct. 17.

The ad features Sydney residents discovering the largest McDonald's Playland ever constructed while en route to work. Upon their discovery, they begin to engage with the equipment, including a Hamburglar Swing, slides, Fillet-O-Fish bouncers and more.

"Playland is simply about unbridled fun. It gives real meaning to the tagline 'I'm lovin' it' and reminds us adults how wondrous the world can look to a child," said Adam Rose, creative director, DDB Sydney.

At the Outdoor Awards in Sydney on Sept. 9, Playland won a Gold award for Most Innovative Outdoor and a Silver award for the FMCG category.

Check out "Playland" here.

Related Content

User Comments – Give us your opinion!
Products & Services

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Breadings, Seasonings and Marinades

http://global.networldalliance.com/new/images/products/6291.png

6291/Breadings-Seasonings-and-Marinades

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Digital Signage

http://global.networldalliance.com/new/images/products/4756.png

4756/Digital-Signage

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.