KFC plans national rollout of reusable container

KFC's reusable food container - which recently won a Greener Package Award for sustainability - will soon be available in units throughout the United States.

The new, 100-percent polypropylene container and leak-resistant lid replaces the chain's former single-use expanded polystyrene version for side dishes. The container is a clear bowl with a red lid featuring a "reusable" message. It is microwavable and dishwasher safe.

It is also believed to be the quick-service industry's first consumer-reusable food container.

"We found that consumers prefer reusable containers because it gives them control of how the item is reused or disposed of after purchase," said Susan Miles, KFC engineering manager. "Our research also showed that 60 percent of consumers keep a reusable container for at least six weeks."

The container's primary supplier is St. Louis-based Anchor Packaging. It was initially introduced in May, and KFC plans for a national deployment in early 2011.

KFC's sustainability efforts will continue beyond the rollout. The company's plan is to replace plastic plates with paper serving boxes, and to reduce its use of nonrenewable resources, including the anticipated systemwide elimination of foam packaging.

KFC also is introducing a website to track its green initiatives.

"By the end of this year, KFC U.S. will reduce foam packaging use by 62 percent and reduce total plastic use by 17 percent," said Megan Isaac, senior marketing manager for KFC. "We appreciate our customers' passion for doing their part to help us meet our 'Reuse, Renew, Rejoice' goals."


 

Related Content

User Comments – Give us your opinion!
  • Dan Titus
    111931088
    Fads, trends and suicide: This will backfire on KFC when they get sued because a consumer fails to clean their new container properly. In KFCs mantra ..."lets jump on the UN Agenda 21 'green eco-socialism' band wagon...it's a solid trend", stockholders had better watch out, because the new 'sustainability manager' just messed up exposing the company to potential litigation in the future... Seems this 'manager' did not hear about contamination of reusable grocery bags that don't work.
Products & Services

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Ongoing recruiting needs- Recruiting strategy to meet continual …

http://global.networldalliance.com/new/images/products/6349.png

6349/Ongoing-recruiting-needs-Recruiting-strategy-to-meet-continual-hiring-needs

LG 42WL10MS-B

http://global.networldalliance.com/new/images/products/6445.png

6445/LG-42WL10MS-B

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

Philips Video Walls

http://global.networldalliance.com/new/images/products/4174.png

4174/Philips-Video-Walls

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.