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Burger King has introduced a new item that has nothing to do with flame-broiling. In an effort to promote its new breakfast line, the company is selling a pillow case embroidered with the Burger King himself.

The pillow case also features detailed pictures of various breakfast items, including the BK Breakfast Bowl. It is available for $5.99 and can be ordered online at www.bkpillow.com.

This isn't the first time Burger King has embarked upon an unusual marketing campaign. In 2008, the company launched BK Flame, a meat-scented body spray.

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