McRib craving translates into $1 million

McRib craving translates into $1 million
Tags: Customer Service / Experience, Marketing / Branding / Promotion
December 21, 2010

Jonathan Kehoe, a 29-year-old former construction worker from West Allis, Wisc., just outside of Milwaukee, has won the $1 million grand prize in the McDonald’s Monopoly game.

According to ABC affiliate WISN, the unemployed man’s McRib craving a few weeks ago translated into something much bigger than his appetite.

Kehoe’s Boardwalk and Park Place Monopoly pieces from his meal translated into $1 million, making him the game's only grand prize winner in both the United States and Canada.

Kehoe, who has been living with his parents since losing his job 18 months ago, plans to pay off his car and pay back his parents with the money. He may even splurge on one thing: "I was thinking maybe a McRib tattoo or something," Kehoe told WISN.