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Pretzelmaker has launched an online video contest, “Cheer with a Twist,” geared toward cheerleaders across the country and playing on the brand’s “freshness with a twist” motto.

To enter, cheer squads are asked to submit a video, no longer than 2 minutes, of their team executing an original cheer that incorporates the “Pretzelmaker” name and demonstrates a “twist” theme. Videos should be submitted via the brand’s Facebook page.

The grand prize winner will be named in April and will receive $5,000. Two runners-up will receive $2,500 each. Cash will be divided equally between all members of the winning squads, with a limit of $500 each for grand prize team members and $250 for runners-up.

Cheer with a Twist runs through March 31.

"We're proud of Pretzelmaker's culture of fresh products prepared in an entertaining environment," said Jenn Johnston, chief marketing & operations officer for GFG Management LLC. "We feel that this contest is an excellent way to recognize the elements that have made us so successful and look forward to rewarding three outstanding cheer squads for their exceptional Pretzelmaker cheers."

Pretzelmaker is managed by GFG Management LLC, a subsidiary of Global Franchise Group.

 

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