As the American quick-service competition spills into China, McDonald’s has launched another 24-hour delivery service to boost its convenience factor. The newest all-day component is offered in Liaoning’s Dalian and is the 12th city in China to feature the service, according to China Retail News.
To take advantage of the offering, Chinese consumers simply place their orders through a unified hotline. The chain has guaranteed a 30-minute or less arrival, with inclement weather exceptions.
The delivery is an extension of McDonald’s traditional operation.
From the story:
According to Meng Qinggang, operating director for the northeast market of McDonald's China, a market survey shows that with the further urbanization of China, the pace of life in cities is faster and time becomes more precious for people. Therefore, the launch of the delivery service just meets the demands of customers, who want to save time, improve working efficiency, and enjoy a delicious meal without going outside. This new delivery service of McDonald's has become a new growth point for its long-term development in the Chinese market.
