McDonald’s goes a little bit country

McDonald’s goes a little bit country
Tags: Display Technology, Marketing / Branding / Promotion, Restaurant Design / Layout
February 13, 2011

Country singer Lee Brice is currently being featured in a series of videos, interviews and acoustic performances at McDonald’s restaurants throughout the country.

Within the next few months, the “Love Like Crazy” singer will grace television screens in the chain’s dining areas touting songs from his latest album, which peaked at No. 9 on the Billboard Country Albums chart.

The “Love Like Crazy” song earned Brice a nomination at the American Country Music Awards April 3 in Las Vegas.

In addition to his new exposure in McDonald's restaurants, Brice also will be featured as the in-flight entertainment on all Continental Airlines flights between March 1 and April 30.