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Burger King has named John Schaufelberger as president of marketing for Europe, the Middle East and Africa.

Prior to this role, according to Marketing Week, Schaufelberger was president of global product and innovation. In his new role, he’ll be part of BK’s EMEA leadership team, and will aim to strengthen the brand in the region via various marketing channels.

Schaufelberger first joined the company in 2004 in the U.S. office.

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