Wendy’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc., has signed a long-term agreement with Wenphil Corporation to expand the Wendy’s brand throughout the Philippines.
Wenphil has been a Wendy’s franchisee since 1983. The new agreement calls for the development of 44 additional restaurants, which would increase the total number of Wendy’s in the country to 75.
As part of the agreement, Wenphil will expand outside of Metro Manila into other cities and regions in the Philippines through sub-franchising.
“We’re delighted to renew our franchise relationship with Wendy's and we're excited about the opportunity to further expand our business in the Philippine market through innovative use of sub-franchising,” said Elizabeth Pardo-Orbeta, chairman of Wenphil Corporation.
Darrell van Ligten, president of Wendy’s/Arby’s International, said the company sees great growth potential in the Philippines. This agreement is part of a plan to expand the brand outside of North America.
Since 2009, WAG subsidiaries have signed new agreements in the Middle East and North Africa, Singapore, Turkey, Russia, the Eastern Caribbean and, most recently, Argentina.
The company also is aggressively pursuing potential opportunities in Japan, China, Brazil and other key international markets.
“Our international presence would grow to almost 1,000 restaurants if all store commitments currently on the books were to be fulfilled,” van Ligten said. “That number of commitments will increase as we layer on development deals for new markets currently under negotiation and expand agreements with existing franchisees.”
