San Antonio-based BradfordLawton has been named as Taco Cabana’s creative agency of record after an extensive review that included a number of Dallas and Austin, Texas-based companies.
BradfordLawton’s winning pitch also will be used for Taco Cabana’s 2011 campaign.
"We were impressed with BradfordLawton's work and exceptional ability to fully absorb our brand strategy and then reflect it with innovative creative, consistently applied across all communication channels, expediting the creative and strategic process," said Taco Cabana CMO Todd Coerver. "Their team is unique in that they are cross-trained in both strategic planning and creative development, providing for a very fluid and efficient process, from concept to execution."
BradfordLawton will work alongside Coerver and the marketing team as a partner for all branding efforts, including account planning; in-store, out of home, broadcast and digital media creative; promotions and local store marketing development; and print, broadcast and digital production.
The campaign will begin in late June throughout all major Texas markets.
BradfordLawton was founded by industry veterans Bradford Lawton and president/partner Tony Diamond.
